Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : COMMED: Jurnal Komunikasi dan Media

INSTAGRAM SEBAGAI MEDIA PEMBENTUK PERSONAL BRANDING Haryadi Mujianto; Zikri Fachrul Nurhadi; Kenny Kharismawati
Commed : Jurnal Komunikasi dan Media Vol. 5 No. 2 (2021): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/commed.v5i2.3138

Abstract

This study discusses Instagram as a personal branding media. The purpose of this research is to describe the factors that established personal branding. The research method used in this research is descriptive qualitative research. The informants in this study consisted of 3 celebgrams at the Garut City, Informants are determined by purposive sampling. The results of this study are, branding on Instagram social media is an effort to present information, messages and impressions through the activities carried out. Personal branding that is formed based on the main dimensions of the formation of personal branding that they show on each Instagram account including style, caption, special abilities or competences in a certain area controlled by celebrities and self-standards can form personal branding through a polish and well communication method.
STRATEGI KOMUNIKASI DALAM MEMPERTAHANKAN EKSISTENSI BATIK TULIS GARUTAN Zikri Fachrul Nurhadi; Haryadi Mujianto; Hardan Adha Apriana
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 1 (2021): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Batik Tulis Garutan is part of the local wisdom typical of Garut Regency which is still surviving until now. Currently, Batik Tulis Garutan is concentrated in Garut city, the average production capacity per year is 1,600 pieces. Based on the data obtained, this study intends to find out how the Garutan Batik Written House RM maintains the existence of Garutan hand-drawn batik. The purpose of this study is to explain how to define problems or opportunities, planning and programming, taking action and communication, and evaluating programs in the Communication Strategy of Rumah Batik Tulis Garutan RM. The research method used is a qualitative descriptive method. While the data collection techniques used in this study were in-depth interviews, observation and documentation. The subject of this research is the Garutan Batik Writer House Manager, who is involved in implementing the communication program planning strategy, totaling three people using snowball sampling. The result of the research shows that Rumah Batik Tulis Garutan RM has not been able to implement the implementation of the workshop program as a communication strategy in maintaining the existence of Batik Tulis Garutan. It is shown that Rumah Batik Tulis Garutan RM .in defining the problem or analyzing the situation is not enough to find out how the problem is happening, because it is more focused on the production and sale of products. In the planning and programming strategy there is a structured plan that contains goals, targets, conveys messages in an informative, persuasive and instructive manner, but there is no maximum technical arrangement, the strategy is carried out by maximizing good relations with external parties as targets and utilizing the media. Implementation is done by compiling a periodic scale, the allocation of resources. The evaluation was carried out by Rumah Batik Tulis Garutan RM based on the number of participants, with this number it can be seen that the enthusiasm of the community in supporting the implementation of the program was carried out.
PEMAKNAAN KOMUNIKASI BUDAYA MASYARAKAT SUNDA: (STUDY FENOMENOLOGI PEMAKNAAN KATA SAMPURASUN PADA REMAJA) Deri Hudaya Deri; Haryadi Mujianto; Iis Zilfah Adnan; Gantha Pagarsandya
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 2 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this research is analyze the motives, meanings and experiences experienced by Garut youth in the use of the sentence "Sampurasun”. This study uses a qualitative phenomenological approach. Data collection techniques used by researchers are in-depth interviews, documentation, and observation. Data collection techniques used are in-depth interviews, documentation, and observation. With Sundanese Cultural Resource Person. The results of this study say that in Sundanese communication there is a characteristic in escorting conversations and what is used is a sentence "Sampurasun" which has a very deep meaning, but in its use today it experiences a shift in meaning which is influenced by internal and external factors in this case. The researcher found with various informants' perspectives on the motives of meaning and experience in the pronunciation of the sentence "Sampurasun" which resulted in an answer to several things that made a shift in the meaning of a sentence and also here found the actual meaning said by the resource person, namely the Sundanese Cultural himself.